2018 Survey of Residents Reflects Positive Perceptions Across a Wide Range of Issues Related to City Government and Services
May 21, 2018 – Dunwoody, Ga. – Residents of Dunwoody provided positive feedback on city services, public parks and the municipality’s overall perception of safety according to results from the 2018 community survey administered by the Kennesaw State University A.L. Burruss Institute of Public Service and Research.
Similar to previous community surveys conducted in 2013 and 2015, residents imparted consistent positive opinions on Dunwoody Police services, quality of parks and playgrounds, customer service from city employees, and satisfaction with Dunwoody as a place to raise children.
Administered every few years as a means of measuring satisfaction levels with city services, amenities and quality of life, the survey opportunity was distributed to a representative sample of 6,000 residential addresses in the city. Participants visited a secure online survey site, open to invitees from the end of February through the first week in April 2018. When the survey closed usable data from 516 respondents had been obtained, resulting in a response rate of 9 percent. The margin of error for the sample was at ±4.3% at the 95% confidence level.
The survey asked respondents to rate a number of city services and topics on a 1 to 5 scale, where "1" represented the most negative opinion and "5" represented the most positive opinion on a given issue. The majority of the scores fell into a range between 3.50 and 4.00, representing generally good to very good perceptions of the issues under examination. Viewed in the aggregate, the main theme emerging from the results is “holding steady/consistently supportive, with areas for improvement.”
When considering strengths of the City of Dunwoody, location, a safe community, police services, and parks were pointed out by survey respondents. Whereas, traffic, streets and infrastructure, and transportation remain the top three weaknesses identified by the survey respondents.
Comparing the 2018 Community Survey responses with the previous years, 2013 and 2015, there were several key perception levels that were notably different. The services of the Police Department improved noticeably from 2013 and 2015 levels.
Opinions of the city’s Parks and Recreation Department services had higher ratings compared to 2013 and 2015 responses as well. The customer service from the city’s employees was given higher ratings in all aspects by the survey respondents.
As a whole, Dunwoody residents provided positive features of the city in their evaluations. Areas that reflected top scores include several aspects of the customer service provided by the city employees, perceptions of the city as a good place to raise children, access to retail opportunities, selected perceptions of personal safety, and the importance of maintaining a balance between providing a healthy economic environment and maintaining the city’s character.
SURVEY METHODOLOGY & ANALYSIS
The 2018 City of Dunwoody community survey was administered online and was developed by the city and its research partner Kennesaw State University (KSU) A.L. Burruss Institute of Public Service and Research and independently executed by KSU staff. A representative sample of 6,000 residential addresses in the City of Dunwoody was obtained from a commercial vendor and mailed invitations to participate in the survey went sent to each address in late February 2018. The invitation specified the respondent must be 18 years of age or older and included a brief description of the purpose of the survey along with the survey’s URL address and a unique password that was required for entry into the survey. The password prevented participation by residents in households not included in the original sample, and allowed participants to escape out of the survey at any point and re-enter at a later time to complete the survey. A reminder postcard was sent to each address approximately 10 days after the original invitation was mailed. The survey remained available through the first week in April. When the survey closed, usable data from 516 respondents had been obtained. Prior to analysis, the data was weighted to reflect the distribution of the city’s population on gender, age, and race.
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